Fast food giant jumpstarts cross country race

Posted at 04/28/2012 9:50 PM | Updated as of 04/30/2012 11:45 AM

MANILA, Philippines – Ten teams, 10 days and a cross country race that will cover five regions of Luzon, Visayas and Mindanao.

Jollibee Foods Corp. on Thursday formally launched their “Drive-Thru Cross Country Challenge,” a race adventure that will have the race participants navigate their way to as many of the fast food restaurant’s 171 drive-thru stores across the nation in 10 days.

“The challenge is all about pitting 10 teams against each other, they will be traversing the Philippines within 10 days. In 10 days they will have to visit as many of the 171 drive thru stores,” explained Martin Cervantes, Jollibee National Business Channels marketing officer.

Each team will be made up of two individuals who will race their way from North Luzon, Metro Manila, South Luzon, Visayas and Mindanao.

The participants were selected from a number of entries who answered the company’s invitation.

“We put out a call to join last April to the public. We screened them, cut them to 12 teams. From 12 we got 10 team that will go around the country,” said Cervantes.

The selection process came up with an interesting mix of adventure seekers who are game to traverse from island to island in an effort to complete the challenge.

Some of them are athletes, disc jockeys, marketing specialists, car enthusiasts, businessmen and party people.

Powered by Ford

Each team will be driving around the country a brand new 1.4-liter Ford Fiesta, lent by Ford Philippines in partnership with Jollibee.

Each of the 5-door sedan is equipped with a 5-speed manual transmission-1.4-liter engine with maximum power of 95 PS per 5750 rpm and maximum torque of 126 Nm per 4200 rpm.

Paulo Tolentino, Jollibee National Business Channels Marketing Service Manager, said the winning team will be given a cash prize aside from brand new sedans.

“For the winning team they will have two brand new cars: two brand new 1.4 automatic Ford Fiestas. This is aside from P1 million cash prize,” he said.

More fun in the Philippines

Aside from marketing the restaurant’s drive-thru stores, the race also serves another purpose, according to Jollibee Philippines President Jose Miñana.

“We wanted to make sure that the participants will experience not only the convenience of our drive thru stores, but more so to observe as they drive out, the wonderful scenery that the Philippines can offer,” he said.

There will be 20 pit stops within the 171 drive-thru stores the teams have to visit.

Ten of the pit stop stores will have in-stores challenges, while the remaining 10 will act as “clue stations.”

“The clue stations will lead them to popular destination land marks in the Philippines… this is aligned to the concept of promoting the Philippines as a tourist destination, why it's more fun driving-thru the Philippines,” said Cervantes.

Among those competing are former “Pinoy Big Brother” Housemate Paul Jake Castillo and his friend Jan Senerpida, Euro-Pinoy models Angelo Cacciatore and Charlie Sutcliffe, models and real life sweet hearts Jon Hall and Maria Persson and DJ Ulysses Ang and motoring correspondent Neil Pagulayan.

The cross country challenge will take place this May.